The Elm & Ivory Story

Where timeless British elegance feels like home.

At Elm & Ivory, we believe that true style is found in the quiet details — a soft fabric, a perfect fit, a moment of calm confidence.
Our collections are inspired by the beauty of everyday life: a peaceful walk through London, coffee with friends, or an evening spent with loved ones.
Each piece is thoughtfully created to bring comfort, grace, and enduring elegance to the women who wear them.

Our Story

Founded in 2018 in the heart of London, Elm & Ivory began with a simple belief:
clothing should make you feel at ease, not overdone.
What started as a small idea grew into a trusted community of women who appreciate authenticity, warmth, and timeless design.
We remain guided by the same purpose — to create fashion that feels effortless, beautiful, and real.

Our Mission

We design for women who know themselves.
Those who value quality over quantity, and quiet confidence over passing trends.
Every Elm & Ivory piece is made to fit seamlessly into your life — versatile, graceful, and enduring in both style and spirit.

Our Promise

We work closely with partners who share our values of craftsmanship, integrity, and care.
Every order is prepared with attention and respect — because to us, you are not just a customer, you are part of the Elm & Ivory family.
Our team is here seven days a week, always ready to help with care and kindness.

Join Our Story

Discover the calm beauty of timeless British style.
Because at Elm & Ivory, every piece tells a story — yours.