Privacy policy

Privacy Policy — Elm & Ivory

Version 1.0
Last updated: 11 November 2025

At Elm & Ivory, we value the trust you place in us — and we take your privacy very seriously.
This policy explains what information we collect, how we use it, and how we protect it.
Our goal is to make your shopping experience safe, transparent, and enjoyable.

1. Who We Are

Elm & Ivory is a UK-based fashion brand offering timeless British style.
When you visit our website or make a purchase, we collect and process some personal data so we can deliver your order, provide customer service, and improve your experience.

If you have any questions, please contact us at info@elmandivory.co.uk

2. Information We Collect

We collect personal information only when it’s necessary — such as:

  • Your name, address, and contact details (for order delivery and communication)
  • Payment details (securely processed by trusted third parties)
  • Order history and preferences (to improve your shopping experience)
  • Email address (for order updates or, if you choose, our newsletter)

All information is stored securely and never sold or shared for advertising purposes.

3. How We Use Your Information

We use your data only for:

  • Processing and delivering your orders
  • Providing customer support
  • Improving our products and website experience
  • Sending service-related updates (e.g. order confirmations)
  • Sending optional newsletters (only if you’ve subscribed)

We do not use your data for any other purpose without your clear consent.

4. Cookies

Our website uses cookies — small text files that help us understand how visitors use our site and improve usability.
Cookies allow us to remember your preferences and analyse website performance.

You can disable cookies in your browser settings at any time.
Please note that some website features may not function properly without them.

5. Sharing with Third Parties

We only share your data with trusted partners who help us operate our store — for example:

  • Our payment provider (for secure transactions)
  • Our logistics partners (to deliver your order)
  • Our review platform (for verified customer feedback)

These partners are strictly bound by data protection agreements and may only use your data for agreed purposes.

Elm & Ivory never sells or rents your personal information to anyone.

6. Your Rights

You have full control over your data.
At any time, you may:

  • Request access to the data we hold about you
  • Correct or update your personal information
  • Request deletion of your data (“right to be forgotten”)
  • Withdraw consent for marketing emails
  • Request a copy of your data in a portable format

To exercise these rights, please email info@elmandivory.co.uk
We aim to respond to all requests within 30 days.

7. Data Security

We use modern encryption and secure servers to protect your information.
Only authorised employees and service partners have access to your data — and only when necessary.

8. Policy Updates

This Privacy Policy may be updated from time to time to reflect changes in our practices or legal requirements.
The latest version will always be published on this page.
We encourage you to review it regularly.

9. Contact Us

If you have any questions about how we handle your data, please contact us:

Elm & Ivory
London, United Kingdom
📧 info@elmandivory.co.uk

We’ll respond to your message as quickly and thoughtfully as possible.